Milwaukee Pretzel Co.
Authentic Bavarian Soft Pretzels
Stock up now for Fall gatherings, cozy movie nights and game day watch parties. The perfect twist to your Fall adventures.
Shop Twists, Dips and Gifts!
Pretzels
Artisan Dips
Gift Boxes
Shop all of your (and our!) favorite pretzels. Shipped fresh to your door!
Fundraising With a Twist
Fundraise with us and keep 50% of all pretzel sales! We are proud to manage a rapidly growing national fundraising program that gives organizations the chance to raise funds for their worthy cause.
Want to become a wholesale customer?
We'd love to explore a partnership and see how we can delight your customers.
What makes your pretzel so good
A traditional Bavarian recipe, slow fermentation and the highest quality ingredients are the foundations of a Milwaukee Pretzel Co. pretzel. A crisp salty exterior with a pillowy inside for the perfect pretzel bites.
Wheat Flour
The workhorse. Gives the pretzel a nice dose of protein.
Rye Flour
High in nutrients and adds a rich, earthy flavor to the pretzel.
Water
A foundational ingredient. Water is responsible for triggering the baking process!
Butter
Who doesn't love butter? Butter gives the pretzel a richer flavor compared to oil.
Salt
More than just flavor! Salt is a key ingredient that increases crust color, controls yeast fermentation and strengthens the dough.
Lye
Food safe of course! This gives the pretzel that classic tang we all know and love along with that deep, nutty brown exterior.
Yeast
Our pretzels wouldn't have a pillowy interior without it!
Malt
Adds a hint of sweetness along with contributing to the texture.
A soft pretzel to us means warmth, friendliness and good cheer. Or as the Germans call it...
13 Years in the Making
While living in Germany for a year one of our favorite things to do was sit in Munich's beautiful beer gardens under chestnut trees and string lights while enjoying a soft pretzel. Those moments brought us such peace and happiness. When we returned to Milwaukee in 2013, we set out to recreate those amazing pretzels and bring them to our friends and family - and Milwaukee Pretzel Company was born!
Our History